The opening of a new sportsbook in Illinois will likely lead to more gambling options in the state. Two new locations are expected to open in Illinois on Thursday, August 20: Hollywood Aurora and Joliet. Both sportsbooks will be branded as Barstool Sportsbooks. Barstool is a popular sports betting website. It has more than 100 locations nationwide, including New Jersey and Pennsylvania. It will also have an Illinois location.
The Illinois location of Barstool Sportsbook will open at noon on Thursday, becoming the sixth mobile sportsbook available in the state. The company is owned by Penn National Gaming, which began marketing the sports betting app last week. While the Illinois sports betting market has been relatively slow in recent years, last January, its handle reached a record $581 million. However, with this opening, many sports fans are eager to test out the new mobile gaming platform.
Illinois is one of the newest states to open a legal sportsbook, and Barstool is poised to be the sixth. This location will focus on online sportsbook accounts. It will also be available during March Madness 2021. As of now, the Illinois sportsbook industry is a competitive one, and the new location is sure to increase the amount of bettors. Besides the Illinois location, the company operates in several other states as well.
Barstool’s Chicago location will feature a Chicago-based sportscast network featuring local media personalities and podcasts. It will also be launching in Illinois just ahead of the 2021 NCAA Men’s Basketball Tournament, which is the most widely wagered event in the state. Illinois sports betting may therefore be the next big opportunity for Barstool. And the company is planning a host of promotional events in its Illinois location, including a risk-free $1,000 bet to new customers.